Do you remember the 32 oz Big Gulp from 7-Eleven?  It was a catchy name and probably helped put 7-Eleven stores “on the map”!  43 years later, it’s still going strong. 

Kara Neilson, a marketing firm director had this to say about it:

“The Big Gulp represents a point where something changed in a radical way…” *

I don’t want to talk about soft drinks today or convenience stores, but I do want to share an “ah-ha” moment I had while reading in Isaiah this morning. 

“To this one I will look [graciously], to him who is humble and contrite in spirit, and who [reverently] trembles at My word and honors My commands.” ~ Isa. 66:2b Amp.

Today was certainly not the first time I have read the admonition to “tremble”.  When you serve the awesome God we serve, it’s a given!  But the verse in Isaiah caused me to stop and think.

There are certain things I do “for the Lord” that are a pleasure.  They fall within my comfort zone and require effort, but certainly do not cause me to tremble. 

But then… there are things that the Lord has asked me to do that bring me to my knees and fill me with fear.  In other words, it makes me GULP!  And there has been a time or two, the direction God wanted me to take made me take a BIG GULP!  (And I’m not talking about sipping a soft drink!)

   Me: Really God?? You want me to do THAT?  But my life will “change in a radical way!”

   God: Yep, it will.  And what’s wrong with that?

No wonder wholeheartedly following God’s will for our lives takes Courage! 

Here’s a thought: If it doesn’t cause you to gulp, it may not be from God. 

*  https://www.adweek.com/brand-marketing/tall-cold-tale-big-gulp-162960/